One Westfield Place

THE CHALLENGE

A major mixed-use development in Westfield, NJ needed to earn support from a highly engaged local community.
Rather than selling real estate, the challenge was to build trust – aligning residents, local officials, and stakeholders around a shared vision for the town’s future.

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THE INSIGHT 

Communities don’t rally around developments – they rally around belonging.
People are far more open when they feel invited into the process, not sold a finished idea. Transparency and participation create ownership.​

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THE SOLUTION

A brand and experience designed to turn residents into co-creators.

• Built a brand platform centered on the idea of helping shape the town you live in

• Built a physical and digital experience – including a 9,000-sq-ft Preview Center – that let residents explore the development

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THE RESULTS

3,000+ site visits and 300+ Preview Center bookings within two weeks of launch.
Strong early engagement signaled community buy-in before construction began.

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From real estate project to community movement