About
I’m Angelo, a strategist who balances creative thinking with analytical rigor to help brands move from what they want to say to what actually connects.
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​This site brings together examples of my strategic thinking in practice – showing how insight becomes direction, and how direction becomes work that actually resonates.
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My Story
My path to brand strategy wasn’t linear – and it’s given me a distinct point of view.
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I started my career on the business side as an analyst in Europe for a global food and agribusiness company. It gave me a deep appreciation for how businesses actually operate – and how often strategy loses its meaning somewhere between spreadsheets and people.
Living and working in Germany, Italy, and Spain shaped how I understand brands, culture, and value. (It also left me fluent in Spanish and Italian.) That perspective made me want to be closer to the work that shapes how brands are felt and understood.
I moved to New York and got back into advertising and marketing, focusing on research, insight, and shaping clear direction. Since then, I’ve worked across brand and campaign development, helping shape integrated work for national and global brands.
Strategy shaped by culture, sharpened by insight, and built for the real world.