NY Yankees Sponsorship

THE CHALLENGE

Toyota’s partnership with the New York Yankees offered a high-profile in-stadium presence, but in a crowded game-day environment, traditional sponsorship placements are easy to ignore.
The challenge was turning presence into meaningful awareness and consideration for Toyota’s hybrid lineup.

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THE INSIGHT 

Game day isn’t just about the sport – it’s a shared emotional moment. 
Fans are more receptive to brands that understand the energy, rituals, and culture of the experience, and reject messaging that feels intrusive or disconnected from the moment.

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THE SOLUTION

Show up as part of the game-day atmosphere – not just a logo on the wall.
Deliver contextual, baseball-inspired messaging across animated stadium LEDs and in-game print.
Hybrid benefits were woven into the language and timing of the moment – connecting the brand to the energy of Yankees fans in a way that felt timely, relevant, and native to the ballpark.